To be effective as a marketer, it is important to know geography. How will you be able to decide whether to expand into a new territory (domestic or foreign) if you don’t know where it is and something about its culture, currency, and economy? If you can’t place the European countries on a blank map, or if you can’t label the lower 48 states without a list to help you, you’re not alone. In one study, Activities 1. To review domestic geography, go to http://www.50states.com/tools/usamap.htm and print the blank map of the United States. Label the map. For a challenge, add the state capitals to the map. 2. Once you have successfully labeled the U.S. map, you may be ready to try labeling a world map. If so, go to http://www.clickandlearn.com and view the free, printable, blackline maps. Under the category of world maps, choose the blackline detail map. This shows country outlines, whereas the basic blackline outline map shows only the continents. You will notice that there are also blackline maps for each continent, so, if taking on the entire world is too daunting, start with more manageable . incorrectly located over 50 percent of European countries and over 25 percent of the states in the Unites States. To help you brush up on your geography, we’ve compiled some tools that you may find useful.63 3. To be a global marketer, it is not enough to know where countries are located. You will need to know about the culture, the main exports, the currency, and even the main imports. Select a half-dozen or so countries with which you are unfamiliar, and research basic geographic information about them.