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REBRANDING REEBOK “PUTTING THE BOUNCE BACK IN YOUR STEP”

Please help me write 10 page Marketing Plan Paper Rebranding Reebok “Putting the bounce back in your step. First 4 pages due 23 July 2019. Complete paper due 6 Aug 2019.

The Marketing Paper is intended to help you develop and apply skills and information literacy as well as obtain a more in-depth understanding of specific marketing concepts.

Choose one of the topics below or one that aligns with your personal and/or professional interests. Deliverables as follows:

  Draft of the first 4 pages (excluding executive summary) due no later than class session #5, Ungraded – feedback only

 completed paper (10 page minimum) due class session #7.

As you consider the topic for your paper, keep in mind that the marketing topics apply in the both the for-profit and non-profit context…so be creative.

Pick A Topic:

  1. Take an existing company that has been around for a while and develop a strategy to reinvigorate and refresh it utilizing the concept in the book. A “brand refresh”.

One source must be: Kerin, R. A., and Hartley (2016). Marketing. (13th ed.) New York: McGraw-Hill/Irwin. ISBN-13: 9781259573545

General Guidelines for Written Assignments:

• double-space,

• reasonable margins and fonts,

• Your name should appear only on the title page of your paper, not on any text pages.

• Your student ID number, your cluster ID, and your course should appear as the running head in the paper. (e.g. 12345678-IR.BSB.SO4WI-BUAD 340)

• APA format (or other widely recognized style) for references and in-text citations.

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