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PRICING AND PROMOTION STRATEGIES

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Case 4 (1st Assignment)

Assignment Overview

The determining factors of health care prices in the United States is dependent upon both market and non-market factors, administrative costs, personnel and equipment cost, geographical location, and a host of other factors. Nonetheless, setting an appropriate price for health care services within an organization is vital and a key part of marketing.

Case Assignment

Review the following article:

Maguire, A. (n.d.). 6 different pricing strategies: Which is right for your business? Retrieved from https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/

Six different types of marketing pricing strategies are mentioned in the above article. In a 3- to 4-page paper, complete the following:

  1. Rank each of the 6 pricing strategies in order of the effectiveness for health care (where 1 identifies the most effective strategy to use in health care).
  2. Provide a detailed overview of each of the 6 pricing strategies, discussing their positives/negatives as it applies to health care.
  3. Discuss what is meant by “Price Transparency” in health care, and its effects.

Assignment Expectations

  1. Conduct additional research to gather sufficient information support your analysis.
  2. Limit your response to a maximum of 4 pages (not including title and reference pages).
  3. Support your analysis with peer-reviewed/scholarly articles, with at least 4 references. Use the following link for additional information on how to recognize peer-reviewed journals: http://www.angelo.edu/services/library/handouts/peerrev.php
  4. You may use the following source to assist in your formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01/.

SLP (assignment 2)

This is the final part of your marketing plan. In this section you will be finalizing your market plan. In 2 -3 pages:

  • Identify four Marketing and Promotion Strategies (i.e., Advertising – Printed media vs. Television advertisements, etc.).
    • For each of the strategies, explain the significance to your organization.

Note: The bolded words above should be the section headings in your marketing plan.

After the completion of the final section, your marketing plan content should be between 9 – 13 pages.

Your final marketing plan should include the following:

  • Title Page
    • Include the name of the organization and type.
  • Table of Contents
    • List all the contents of the marketing plan in the order that they appear, citing relevant page numbers, including appendices if applicable.
  • Figures and Diagrams
    • The page number of your SWOT diagram should be listed here. If you used any additional tables, graphs, and/or diagrams, list them on this page citing relevant page numbers.
  • Cover Letter
    • This letter (no longer than a page) should form a personalized overview of the document. Highlight areas of the plan that are particularly crucial to the reader, providing an indication of how this plan will help your organization attain overall success in the future.

Contents of Marketing Plan – The following headings and subheadings should be in your final marketing plan:

  • Geographical Location
  • Historical Background
  • Marketing Goals & Objectives
  • Market Analysis
  • Environment Analysis
    • Political & Legal
    • Social & Cultural
  • Consumer Analysis
  • SWOT
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Marketing & Promotion Strategies

The final section of your Marketing Plan should be your Reference Page.

SLP Assignment Expectations

  1. Conduct additional research to gather sufficient information to support your response/position.
  2. Your final Marketing Plan should be between 14 -18 pages, including the sections mentioned above and your reference page.
  3. The final Marketing Plan should have a minimum of 6 references.
  4. Use the following source for additional information on how to recognize peer-reviewed journals: http://www.angelo.edu/services/library/handouts/peerrev.php
  5. You may use the following source to assist in formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01/.

Reflections on Course Concepts (Discussion post) min of 350 words

  1. Assignment Expectations:
    1. Address concept A and B in about 150 words each.
    2. You will be graded on how well you demonstrate knowledge and understanding of the concept, and critical thinking pertaining to the applicability of the concept to your professional practice. Points awarded will follow breakdown below.
    3. You will neither be required to, nor graded on responses to your peers. One posting will suffice.
  2. The Assignment: Given the readings and assignments in the course, identify and discuss two concepts or lessons learned that you believe will be most applicable to your professional discipline.
  3. Concept A (points 10/20):
    1. Identify /define (points 4/20): ……
    2. Your professional discipline: ……..
    3. How applicable (points 6/20): ……
  4. Concept B (points 10/20):
    1. Identify /define (points 4/20): ……
    2. Your professional discipline: ……..
    3. How applicable (points 6/20): ……

All information in the postings can be shared by all for the betterment of your project.

 

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PRICING AND PROMOTION STRATEGIES was first posted on July 24, 2019 at 1:53 pm.
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