Assessment – Written Report
Your project entails an analysis of a consumer product of your choice, its target market, and the marketing messages and strategies used to attract the target market. You must have approval from your tutor about the choice of product.
Once you have considered the assignment requirements, take care to select a product for evaluation that will enable a comprehensive quality response.
You may need to do some research e.g. looking at advertising in current magazines (available from any newsagent) to find a suitable product. The product should also be readily available for purchase so you can describe relevant marketing mix elements.
Part A – Marketing Mix Descriptions
a) Describe the product clearly explaining all relevant elements of the Marketing Mix – Product, Price, Promotion and Distribution – refer to Introduction to Marketing notes and texts for full details. a. Advertising strategies and messages must refer to current print, outdoor and/or television advertising.
About 700 words
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