Post 2: Agency Dynamics and Agency Selection Process
(25 minute read)
Read pages 24-28 of theMarketing Fact Pack
· for background on some of agency facts. (10 minute read)
Respond to the following 2 questions:
1. What stood out to you (key take a way) about the agency search and selection process?
2. Find one company (client/brand) that has started an agency review, or has recently hired a new agency partner.
· Who is the client/brand/product?
· Who are the agencies considered or selected?
· Who was the previous agency (if available)?
· How long in general are client/agency relationships?
3. What questions do you have about agency client relationships?
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